EXERCISE FOR CHAPTER 8

EXERCISE FOR CHAPTER 8

University

30 Qs

quiz-placeholder

Similar activities

MARKETING ONLINE QUIZ BATTLE (Marketing Month)

MARKETING ONLINE QUIZ BATTLE (Marketing Month)

University

30 Qs

Marketing Channel Concepts Quiz

Marketing Channel Concepts Quiz

University

30 Qs

Advanced Marketing MCQs - Distribution

Advanced Marketing MCQs - Distribution

University

35 Qs

Distribution Management Midterm Examination

Distribution Management Midterm Examination

University

35 Qs

Marketing Channel and Supply Chain Management

Marketing Channel and Supply Chain Management

University

25 Qs

Marketing Environment

Marketing Environment

University

25 Qs

Revision for DM Mid-term

Revision for DM Mid-term

University

30 Qs

Fundamentals of Marketing

Fundamentals of Marketing

University

30 Qs

EXERCISE FOR CHAPTER 8

EXERCISE FOR CHAPTER 8

Assessment

Quiz

Business

University

Easy

Created by

aiman aiman

Used 1+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

1. What is the primary function of marketing intermediaries in a distribution channel?
They increase the direct interaction between producers and customers.
They reduce the efficiency of transactions between suppliers and customers.
They bridge the time, place, and possession gaps that separate products from users.
They eliminate the need for negotiation in the sales process.

2.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

2. Which of the following best describes a marketing channel?
A system for producing goods and services.
A set of independent organizations that aid in making a product available for consumption.
A promotional technique used to create customer interest.
A software tool for tracking customer data.

3.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

3. Which type of distribution is used to stock products in as many outlets as possible?
Intensive distribution
Selective distribution
Exclusive distribution
Retail distribution

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

4. A company like Toyota manages a large network of suppliers, distributors, and customers that work together to create value. This network is known as a:
Marketing channel
Distribution network
Value delivery network
Consumer channel

5.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

5. In a vertical marketing system (VMS), which of the following entities act as a unified system?
Only producers
Only retailers
Producers, wholesalers, and retailers
Independent intermediaries

6.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

6. Which type of retailer is specifically designed to meet consumers' total grocery needs?
Specialty store
Department store
Supermarket
Convenience store

7.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

7. Disintermediation occurs when:
New types of intermediaries are introduced.
Traditional intermediaries are removed or replaced by new types of intermediaries.
Intermediaries bridge the gap between suppliers and consumers.
Customers purchase directly from wholesalers.

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?