Social Media Marketing Quiz

What is the term for a set of rules a social network uses to determine which posts are prioritized in your feed?

• Algorithm

• Analytics

• Avatar

• Audience

What does A/B Testing involve?

• Measuring two posts against one another by changing one element

• Building blocks for creating computer programs

• Showing paid content to users

• Adjusting ad content based on user location

What is an Avatar in social media?

• A set of rules for prioritizing posts

• A small image used to represent you

• A technique for adjusting ad content

• A statistic measuring post performance

What does Pay Per Click (PPC) involve?

• Paying each time a user clicks on your ad

• Adjusting ad content based on location

• Measuring two posts against one another

• Interpreting patterns in data

What is the role of an Audience in social media?

• To interact with your social media content

• To create computer programs

• To adjust ad content based on location

• To measure the performance of posts

What is a short description in your profile that tells people who you are?

• Bio

• Handle

• Chatbot

• Clickbait

What are promoted social media posts that you pay to increase their reach called?

• Clickthrough Rate

• Boosted Post

• Trending Topic

• Cost Per Click

What is using social media to make sales and interact with potential customers called?

• Social Selling

• Bio

• Handle

• Clickbait

What is the term used to describe someone’s @username on social media?

• Handle

• Clickbait

• Chatbot

• Social Selling

What is a social media advertising metric that measures the cost of each click?

• Cost Per Click (CPC)

• Average Response Time

• User Generated Content

• Social Customer Service