Entrepreneurship I |Chapter 4 and 16

What is Idea generation?

• Idea generation is copying someone else’s business model.

• Is the process of brainstorming and creating new concepts, products, services, or solutions.

• It’s a one-time process only done at the start of a business.

• Only managers and executives are involved in idea generation.

What Does IDEATE Stand For

• IDEATE stands for Innovate, Design, Evaluate, Activate, Test, and Execute.

• The main goal of IDEATE is to create the final product immediately.

• Testing isn’t necessary in the IDEATE process; just choose the best idea and run with it.

• You only need one good idea to succeed with the IDEATE method.

The term Lateral Thinking was coined by?

• DaBono

• DeGeriono

• BeDono

• DeBono

How many Pathways to Opportunity
Identification is there?

• Five

• Three

• Four

• Seven

Challenges Moving from Idea to
Opportunity includes the ability to sustain being very challenging

• TRUE

• FALSE

What is the Pixar Pitch?

• A technique used by Pixar animators to design 3D characters for their movies.

• A formal presentation format focused on pitching products to investors using only numbers and statistics.

• A storyboard approach used to test marketing campaigns by visualizing customer journeys.

• A structured elevator pitch that uses five key story elements to describe a business idea or concept.

What is a "One-Sentence Pitch"?

• A detailed business plan that outlines a company's long-term strategy.

• A brief mission statement summarizing the company’s values and goals.

• A concise statement that explains the core idea of a business or product in a clear and compelling way.

• A slogan or tagline used for marketing campaigns.

What is a Rhyming Pitch

• A presentation that uses alliteration to grab attention.

• A short, memorable phrase that uses rhyme to convey a product or idea.

• A pitch delivered through music or song.

• A detailed pitch focused on technical product specifications.

What is A Question Pitch

• Presents a finalized product or service to potential investors

• Summarizes the company’s financial projections for the upcoming year.

• Provokes thought and engage an audience in a discussion about a specific problem or opportunity.

• Outlines the company’s mission statement and core values.

A mental process that allows us to connect two things that are seemingly unrelated or unconnectable into something new

• Design Pathway

• Effectuate Pathway

• Idea

• Bisociation