Primary Market Research Quiz

What is primary market research primarily concerned with?

• Gathering existing data

• Collecting new, first-hand data

• Analyzing historical data

• Reviewing secondary data

Which of the following is NOT a method of conducting primary market research?

• Surveys

• Interviews

• Focus groups

• Literature reviews

What is a key advantage of using surveys in primary research?

• They are always qualitative

• They require no sample size

• They gather a large amount of data quickly

• They are the cheapest method

What is necessary for survey results to be statistically valid?

• A small sample size

• A large enough sample size

• Only qualitative questions

• No standardization

What is one advantage of using online surveys?

• They are more expensive than interviews.

• They take longer to complete than observations.

• They are relatively cheap and quick to collect data.

• They are only useful for a narrow range of research purposes.

What is a disadvantage of face-to-face surveys?

• They are always representative of the target market.

• They are less expensive than online surveys.

• They can be expensive and time-consuming.

• They eliminate interviewer bias completely.

What should be ensured when using surveys for primary research?

• The sample size is small and specific.

• The sampling method is not explained.

• The sample size is large enough for valid insights.

• The sample is only from one location.

What is one advantage of using interviews in market research?

• They are inexpensive to conduct.

• They can be completed quickly.

• They provide large amounts of qualitative data.

• They eliminate all potential biases.

Which of the following is a disadvantage of interviews?

• They are always representative of the market.

• They are quick and easy to conduct.

• They may involve interviewer bias.

• They require no financial incentives.

How are interviews typically conducted?

• Only through written surveys.

• Face-to-face, online, or by telephone.

• Exclusively via email.

• Through automated systems.