ACC - Promotional Mix Quiz

Which of the following is NOT a component of the Promotional Mix?

• Sales Promotion

• Personal Selling

• Product Development

• Public Relations

In advertising, what does CPM stand for?

• Cost per Measure

• Cost per Impression

• Cost per Thousand Impressions

• Cost per Market

The SUCCESs Model in advertising is designed to:

• Outline a sales approach

• Help an ad stand out amidst clutter

• Determine media buying decisions

• Focus on brand image only

Which stage of personal selling involves presenting the product to a prospect?

• Pre-approach

• Presentation

• Follow-up

• Prospecting

What is the main purpose of public relations in a promotional mix?

• Directly selling products

• Building goodwill and trust

• Reducing product prices

• Advertising specific products

Which of the following is considered a direct marketing method?

• Free samples

• Email campaigns

• Press releases

• Television ads

What type of advertising aims to remind customers of an existing product?

• Persuasive advertising

• Informational advertising

• Reminder advertising

• Creative advertising

Which media type has seen a recent decline in ad spending?

• Digital

• Broadcast

• Newspaper

• Mobile

Which of the following is NOT a benefit of sales promotions?

• Immediate sales boost

• Long-term brand loyalty

• Increased product trial

• Enhanced customer engagement

In the AIDA model, "Interest" is focused on:

• Informing the customer about the product

• Generating curiosity and attraction

• Building long-term desire

• Encouraging action by the customer