Hotel Business Management

Which is NOT included in 4P of Marketing Mix.?

• hotel room to sell

• long stay discount promotion

• competitive salary

• lowest price in town

Customers complain that there is no space for family to enjoy together. That need is ….

• Esteem needs

• Safety needs

• Physiological needs

• Social needs

Which of the following is Quantitative Research Method.

• Survey

• Email

• Interview

• Desk Research

Market segmentation based on nationality is …

• Demographics

• Psychographics

• Behavioral

• Geographic

Board of Directors of BBB Hotel decided to focus teen, family and kid customers as well as still retaining vacationers and senior customers. Thus, they granted the permission to expand Kid Zone, Family Pool, Family KTV and Family room. What is their target marketing strategy?    

• Undifferentiated Market

• Differentiated Market

• Concentrated Market

• None of the above

As a GM of AAA Resort Hotel at Ngapali Beach, you introduced live music restaurant with European Buffet every Sunday on the beach 3 month ago which is the only one in the region. You got great success and forecast high demand. The SBU you created is …

• Question Mark

• Stars

• Cash Cow

• Dog

Consumer buying decision process is …

• information search > evaluation of alternatives > need recognition > purchase > post purchase

• information search > need recognition > evaluation of alternatives > purchase > post purchase

• need recognition > information search > evaluation of alternatives > purchase > post purchase

• evaluation of alternatives > information search > need recognition > purchase > post purchase

"Example of brand image is …

I. According to the survey, family travelers said AAA Hotel's customer service is the best in town.

II. AAA Hotel's vision is to provide best customer service in town.

III. AAA Hotel initiate the blue heart campaign in order to increase the customer service quality.

• I ONLY

• II ONLY

• III ONLY

• I and III

In Marcomm, new media channel is …

• Postal Service

• Billboards

• Business Card

• Facebook

Study the table below and decide which 2 campaign you will reject. 

       

• Campaign B & C

• Campaign A & B

• Campaign A & C

• Campaign C & D