Research and Plan a Marketing Campaign

What is a primary goal of a marketing campaign?

• To increase sales

• To understand competitors

• To define a new product

• To test new advertising channels

Which of these is NOT a component of a typical marketing campaign?

• Target audience

• Media plan

• Financial forecasting

• Campaign objectives

What is a nascent market?

Which type of research gathers data directly from potential customers?

• Primary research

• Secondary research

• Tertiary research

• Quantitative research

Audience segmentation helps to:

• Identify broad market trends

• Group consumers with similar characteristics

• Forecast sales accurately

• Increase product prices

SMART objectives are important in campaign planning. What does the “S” in SMART stand for?

• Simple

• Specific

• Strategic

• Sustainable

What does SWOT analysis stand for?

• Strategy, Work, Opportunity, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Weakness, Opportunities, Trends

• Strength, Work, Opportunities, Target

Positioning in marketing means:

• Setting the product’s price

• Deciding where to sell the product

• Creating a distinct image of the product in the mind of the customer

• Choosing the advertising channel

Which is a common method for setting a marketing budget?

• Competitor-based budgeting

• Objective-and-task budgeting

• Random allocation

• Revenue-only budgeting

Why is it important to allocate resources in a campaign?

• To save money on advertising

• To avoid spending on competitor research

• To ensure each part of the campaign has sufficient support

• To reduce the overall campaign budget