Quiz on Social Marketing

What is the primary objective of social marketing?

• Maximising sales and revenue
  

• Influencing behaviours using marketing theories for social good

• Using social media to market new innovations

• Ensuring customer's loyalty

Which of the following is NOT a characteristic of COMMERCIAL marketing?

• Increasing profit for the companies by selling more

• Focusing on customer satisfaction for profit growth

• Considering the impact on social and environmental issues

• Getting customers pay for products/services to receive personal benefits

The beneficiaries in commercial marketing are corporations and shareholders, while the beneficiaries in social marketing are:

(a)  

In commercial marketing, customers are seen as consumers; in social marketing, they are more often seen as:

• Activists
  

• Taxpayers

• Employees

• Citizens or community members

The success of social marketing is measured by:

• Achievement of funder's goals

• Amount of funds attracted

• Established brand name

• Long-term behavioural change or positive societal impact.

The success of commercial marketing is measured by:

• Number of shares

• Sales and profit

• Customer volume

• Social value

In terms of the exchange, what is commonly offered in social marketing?

• Money
  

• Products only

• Value such as better health or quality of life

• Subscription discounts

Which of the following is true for commercial marketing but usually not true for social marketing?

• Involves behaviour change

• Uses 4Ps

• Aims to create societal value

• Prioritises profitability

Which of the following is NOT a similarity between social marketing and commercial marketing?

• Target audience oriented

• Focus on growth

• Rely on exchange theory

• Results are measured and used for improvement

What is the first step in developing a social marketing plan?

• Select a target audience

• Develop a budget

• Craft the positioning strategy

• Describe the social issue, background, purpose and focus