Impact of Hotel Reviews on Bookings

How do online guest reviews influence the decision-making process of potential hotel guests?

• They are often ignored by potential guests.

• They provide insights that can heavily influence booking decisions.

• They only affect guests who are booking last minute.

• They are only considered by guests travelling internationally.

Which of the following positive aspects is most likely to be highlighted in a hotel review to attract eco-conscious travellers?

• Availability of luxury suites

• Use of sustainable practices and eco-friendly products

• Proximity to nightlife

• High-speed internet access

In what way does social media amplify the impact of online hotel reviews?

• By restricting reviews to a small audience

• By allowing reviews to be shared globally and instantly

• By ensuring only positive reviews are visible

• By limiting the number of reviews that can be posted

How do star ratings typically influence the perception of a hotel's quality among potential guests?

• They are often disregarded as unreliable.

• They serve as a quick indicator of the hotel's overall quality.

• They only matter for hotels in major cities.

• They are only relevant for budget accommodations.

What is a common consequence for hotels receiving consistently negative online reviews?

• Increased interest from potential guests

• A decline in bookings and potential revenue loss

• An increase in room rates

• More positive reviews to balance the negative ones

Which positive aspect in hotel reviews is most likely to appeal to guests seeking a relaxing stay?

• Proximity to business districts

• Availability of spa and wellness facilities

• Presence of conference rooms

• High-energy nightlife

How can social media negatively impact a hotel's reputation despite having positive reviews?

• By preventing any reviews from being posted

• By spreading isolated negative incidents widely

• By only allowing positive reviews to be shared

• By limiting the audience to local guests

What is the effect of a low star rating on a hotel's ability to attract new guests?

• It makes the hotel more appealing to budget travellers.

• It can deter potential guests from booking.

• It has no effect on guest perception.

• It only affects guests from other countries.

Which of the following is a positive aspect that can be highlighted in a hotel review to attract business travellers?

• Lack of meeting facilities

• Proximity to business centres and transport links

• Limited dining options

• Poor transportation links

How does social media influence the decision-making process of potential hotel guests?

• It has no influence on decision-making.

• It provides additional information and reviews that can guide decisions.

• It only confuses potential guests.

• It restricts access to reviews.