SEM Promotion Quiz 1

What is the primary purpose of promotion in marketing?

• To create a new product

• To inform, persuade, or remind people about products

• To reduce production costs

• To change the target market

Which component(s) is part of the promotional mix? (may be more than 1 answer)

• Advertising

• Publicity

• Product

• Direct Marketing

• Place

Which of the following is NOT a promotional goal?

• Increase sales

• Decrease customer usage

• Build a fan base

• Educate customers

What defines advertising as a promotional method?

• Personal, 2-way communication

• Non-personal, 1-way communication

• Interactive, 3-way communication

• Personal, 1-way communication

Sales promotions are typically:

• Television ads designed for brand awareness only

• Long-term and continuous

• Offered for a limited time

• Permanent discounts on products

Which type of marketing involves sending a promotional message to a targeted group rather than a mass audience?

• Advertising

• Publicity

• Direct Marketing

• Sales Promotion

What is Publicity?

• A marketing technique in which a product or service is showcased in some form of media

• A type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience.

• An in-person, face-to-face communication between a seller, and a customer

• Any unpaid attention, both negative and positive about a business and its products, services, or events.

Personal selling is characterized by:

• High cost and face-to-face interaction

• Low cost and online communication

• Large audience reach

• Non-personal communication

Which is the most expensive componenet of the Promotional Mix?

• Sales Promotion

• Direct Marketing

• Advertising

• Personal Selling

Which of the following is NOT an example of a sales promotion?

• Limited-time offer

• Free samples

• Sweepstakes and contests

• Product Placement