Quiz on The Internet and the Marketing Mix

What are the seven key variables in the marketing mix?

• Product, Price, Promotion, People, Process, Packaging, Physical evidence

• Product, Price, Place, Promotion, People, Process, Profit

• Product, Price, Place, Promotion, People, Process, Performance

• Product, Price, Place, Promotion, People, Process, Physical evidence

What does digital branding aim to create?

• Traditional advertising methods

• Brand value for target audiences

• Physical stores for products

• Customer service centers

Which of the following is an example of a core product?

• Astro GO streaming app

• ShopeePay digital wallet

• GrabFood delivery service

• Ride-hailing services from Grab

What is a main implication of digital technology for pricing?

• Increased price transparency

• Decreased competition

• Fixed pricing structures

• Limited customer access

What does the 'Place' variable in the marketing mix refer to?

• Designing product packaging

• Creating promotional content

• Setting product prices

• Distributing products to customers

Which of the following is a seller-controlled place of purchase?

• Marrybrown's website

• Fave

• Trivago

• Shopee Mall

What is dynamic pricing?

• Prices set by competitors

• Prices updated in real time

• Discounts based on customer loyalty

• Fixed prices for all customers

Which of the following is an example of a buyer-oriented platform?

• AirAsia Super App

• Lazada Malaysia

• Shopee Mall

• ShopBack Malaysia

What is the main focus of the promotion element in the marketing mix?

• Creating brand value

• Investment in online promotion

• Setting product prices

• Distributing products

What does reintermediation refer to?

• Creating new intermediaries

• Eliminating all intermediaries

• Direct selling to consumers

• Using traditional marketing methods