Consumer

Process by which companies create value for customers and build strong customer relationships to capture value from customers value.

• Marketing

• Markets

• Marketing Management

• Market Offerings

food, clothing, warmth, safety

• Physical

• Social

• Individual

belonging and affection

• Physical

• Social

• Individual

Knowledge and self expression

• Physical

• Social

• Individual

Existing wants and losing sight of underlying consumer needs

• Market offerings

• Market myopia

• Exchange

• Markets

Reduce demand temporarily or permanently not to destroy demand but to reduce or shift it.

• Markets

• Market Segmentation

• Demarketing

• Marketing

A gap between the consumers current state and desired state.

• Need

• Want

• Demand

A specific form that a need takes, influenced by personal preferences or cultural factors.

• Need

• Want

• Demand

Backed by purchasing power.

• Need

• Want

• Demand

The consumer assesses whether the product met their expectations.

• Need Recognition

• Evaluation of Alternatives

• Purchase Decision

• Post-Purchase Evaluation