Consumer

Consumer

University

20 Qs

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Consumer

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Assessment

Quiz

Other

University

Practice Problem

Easy

Created by

Ehriza Lopez

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process by which companies create value for customers and build strong customer relationships to capture value from customers value.

Marketing

Markets

Marketing Management

Market Offerings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

food, clothing, warmth, safety

Physical

Social

Individual

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

belonging and affection

Physical

Social

Individual

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Knowledge and self expression

Physical

Social

Individual

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Existing wants and losing sight of underlying consumer needs

Market offerings

Market myopia

Exchange

Markets

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Reduce demand temporarily or permanently not to destroy demand but to reduce or shift it.

Markets

Market Segmentation

Demarketing

Marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A gap between the consumers current state and desired state.

Need

Want

Demand

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