
Consumer
Quiz
•
Other
•
University
•
Practice Problem
•
Easy
Ehriza Lopez
Used 1+ times
FREE Resource
Enhance your content in a minute
20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Process by which companies create value for customers and build strong customer relationships to capture value from customers value.
Marketing
Markets
Marketing Management
Market Offerings
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
food, clothing, warmth, safety
Physical
Social
Individual
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
belonging and affection
Physical
Social
Individual
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Knowledge and self expression
Physical
Social
Individual
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Existing wants and losing sight of underlying consumer needs
Market offerings
Market myopia
Exchange
Markets
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Reduce demand temporarily or permanently not to destroy demand but to reduce or shift it.
Markets
Market Segmentation
Demarketing
Marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A gap between the consumers current state and desired state.
Need
Want
Demand
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