E-commerce

Which tool is primarily used for tracking website traffic and user behavior?

• Mailchimp

• Google Analytics

• Meltwater

• Hootsuite

What is the primary function of Hootsuite?

• Creating heatmaps

• Managing social media campaigns

• Monitoring email marketing

• User behavior segmentation

What type of analytics does Hotjar primarily provide?

• Social media insights

• Email campaign metrics

• Heatmaps and session recordings

• Brand performance tracking

Meltwater is used for:

• Creating targeted marketing campaigns

• Monitoring brand mentions and engagement

• Visualizing user interactions

• Tracking conversion metrics

Which tool is ideal for email marketing campaigns and analyzing open rates?

• Google Analytics

• Mailchimp

• Hotjar

• Mixpanel

E-commerce is irrelevant to the hospitality industry.

• True

• False

User behavior analytics is crucial for improving targeted marketing efforts in hospitality e-commerce.

• True

• False

Heatmaps help businesses understand how users interact with their website.

• True

• False

Conversion tracking is not necessary in hospitality e-commerce.

• True

• False

Social media engagement metrics are crucial for the success of e-commerce in hospitality.

• True

• False