ENTREPRENEURSHIP- S5 UNIT3:Business Growth and Development Quiz

Which of the following is NOT an internal growth strategy?

• Improving customer care

• Merging with other firms

• Carrying out sales promotions

• Creating new distribution channels

Which of the following is NOT an internal growth strategy?

• Improving customer care

• Merging with other firms

• Carrying out sales promotions

• Creating new distribution channels

Explain the difference between horizontal and vertical mergers.

Which of the following is NOT an internal growth strategy mentioned in the text?

• Improving customer care

• Expanding to new markets

• Delivering quality products and services

• Human resources development

Which of the following is an example of bundling products as an internal growth strategy?

• Opening new outlets

• Selling a mobile phone with a SIM card

• Reaching new customer segments

• Creating new distribution channels

What type of integration occurs when a chocolate manufacturing company merges with a chocolate shop?

• Horizontal integration

• Backward integration

• Forward integration

• Conglomerate integration

What type of external growth involves a firm merging with another firm in a completely different industry?

• Horizontal Merger

• Vertical Merger

• Conglomerate Merger

• Acquisition