Marketing Strategy Quiz

Marketing plan

• is a document that describes business and marketing goals and the strategies and tactics that will be used to achieve them.

• a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats

SWOT analysis

• a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats

• political, economic, social, and technological analysis

PEST analysis

• political, economic, social, and technological analysis

• Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs

Market Segmentation

• Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs

• Two or more businesses attempting to attract the same customers.

competition

• Two or more businesses attempting to attract the same customers.

• What the business aspires to accomplish.

Vision Statement

• What the business aspires to accomplish.

• The company message to customers about why the business exists.

Mission Statement

• The company message to customers about why the business exists.

• Federal Trade Commission. Protects consumers from misleading and fraudulent advertising. Reviews advertising claims. Can order a company to change their ad

FTC

• Federal Trade Commission. Protects consumers from misleading and fraudulent advertising. Reviews advertising claims. Can order a company to change their ad

• Better Business Bureau

BBB

• Better Business Bureau

• advertising that is misleading in some important way, including the failure to reveal facts about possible results from using the advertised products

false advertising

• advertising that is misleading in some important way, including the failure to reveal facts about possible results from using the advertised products

• the exclusive possession or control of the supply or trade in a commodity or service.