MCQ Test on Research Methodology

What is the primary role of Primary Research Objectives (PRO)?

• To provide general market trends

• To gather first-hand data for immediate decision-making

• To explore secondary data for validation

• To compare competitors' strategies

Which of the following methods is NOT typically used for collecting data in Primary Research?

• Surveys

• Focus groups

• Competitor analysis

• In-depth interviews

Secondary Research Objectives (SRO) are characterized by their:

• Action-oriented nature

• Dependence on first-hand data

• Cost-effectiveness and supportive role

• Exclusive focus on consumer preferences

What is the first step in developing Primary Research Objectives?

• Formulating hypotheses

• Identifying the research problem

• Setting specific objectives

• Reviewing past studies

In the context of Secondary Research Objectives, which source is typically used?

• Focus group discussions

• Academic journals

• Consumer surveys

• Behavioral observations

EcoSip used focus groups to identify:

• Consumer preferences for color and size

• Social media channels for product promotion

• Barriers to product adoption

• Engagement with influencers

What is a key benefit of integrating Primary and Secondary Research Objectives?

• Faster data collection

• Enhanced understanding and broader perspective

• Elimination of primary data collection costs

• Simplification of research methodology

One major challenge in setting Secondary Research Objectives is:

• High data collection costs

• Ambiguity in formulating objectives

• Lack of relevance in first-hand data

• Excessive focus on immediate decision-making

What is one of the main reasons for using Secondary Research Objectives (SRO) in a study?

• To generate first-hand data for market entry

• To validate findings from Primary Research Objectives

• To define hypotheses for experimental testing

• To focus exclusively on consumer satisfaction

What is a significant challenge associated with Primary Research Objectives?

• Ensuring alignment with Secondary Research Objectives

• Dependence on outdated data sources

• Difficulty in accessing academic publications

• High costs and resource allocation for data collection