Environmental Scanning Quiz

What is environmental scanning?

• Analyzing internal strengths and weaknesses

• Monitoring, evaluating, and disseminating information from the external and internal environments

• Creating new market products

• Managing employee performance

Which of the following is a primary objective of environmental scanning?

• Increase operational costs

• Identify external opportunities and threats

• Reduce the number of competitors

• Improve employee morale

Which technique involves analyzing external factors like political, economic, social, technological, environmental, and legal aspects?

• SWOT Analysis

• PESTEL Analysis

• QUEST Analysis

• VRIO Analysis

In SWOT analysis, the 'T' stands for:

• Techniques

• Trends

• Threats

• Testing

Which of the following is NOT an external factor considered in environmental scanning?

• Market trends

• Economic conditions

• Organizational culture

• Technological advancements

What is the primary focus of a PESTEL analysis?

• Assessing internal strengths

• Evaluating financial performance

• Analyzing the external macro-environment

• Reviewing competitor strategies

Which of the following tools is most suitable for analyzing internal and external factors together?

• PESTEL

• SWOT

• Porter's Five Forces

• BCG Matrix

In a SWOT analysis, what are 'Opportunities'?

• Internal factors that hinder performance

• External factors that the company can exploit for advantage

• Strengths of the company

• A new competitor entering the market

Which environmental scanning technique focuses on industry competitiveness?

• PESTEL Analysis

• BCG Matrix

• Porter's Five Forces

• SWOT Analysis

The 'E' in PESTEL Analysis refers to which two aspects?

• Economy and Environment

• Efficiency and Engagement

• Employees and Ethics

• Education and Employment