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Ch 14 Quiz (UT)

Authored by Gemma Fountain

Business

University

Used 1+ times

Ch 14 Quiz (UT)
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does services retailing differ from goods retailing?

Services retailing involves tangible products.

Goods retailing requires more customer interaction.

Services retailing often involves direct customer interaction.

Goods retailing is more focused on customer service.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in executing retail marketing strategies?

Ignoring market trends

Focusing solely on product features

Understanding customer behavior

Reducing advertising efforts

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a franchise arrangement, who is responsible for day-to-day operations?

Franchisor

Franchisee

Independent retailer

Chain store manager

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What defines a chain store?

A retailer owned by a single person or partnership

A store that is part of a group of the same stores owned by a single organization

The originator of a trade name, product, and methods of operation

An individual or business granted the right to sell another party’s product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a franchise relationship, who grants the rights to operate and sell a product?

Franchisee

Independent retailer

Franchisor

Chain store

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of store has a narrow product assortment?

Department store

Specialty store

Supermarket

Drugstore

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which service level includes gift wrapping?

Full service

Low service

Self-service

No service

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