The Role of Media in Sport

What is one primary role of media in sport?

• To discourage participation in sports

• To confuse spectators about rules

• To inform, educate, entertain, and promote sports

• To create controversy for publicity

Which of the following is NOT a type of media in sport?

• Television

• Newspapers

• Digital platforms

• Crowdsourcing

How would you describe the relationship between media and sport?

• Hostile, with media and sport working against each other

• Symbiotic, with both thriving by supporting each other

• One-sided, with sport benefiting while media gains nothing

• Competitive, with media overshadowing sports

What is a negative impact of media attention on sports?

• Increased awareness of niche sports

• Pressure on athletes due to intense public scrutiny

• Greater funding opportunities for sports

• Enhanced public education about lesser-known sports

Which of the following is a disadvantage of media in sports?

• It increases funding for sports

• It promotes unhealthy body images through certain advertisements

• It educates the public about sports and health

• It creates opportunities for grassroots participation

How has the rise of social media positively impacted sports?

• Reduced athlete privacy and increased trolling

• Made sports events more accessible to wider audiences

• Slowed down information sharing about sports

• Decreased the popularity of local sports

What is one way globalisation has impacted sports?

• Increased the isolation of sports rules in individual countries

• Decreased the number of foreign players in domestic leagues

• Unified sports rules globally, allowing for international cooperation

• Made sports less profitable due to foreign investment

Which example best illustrates globalisation in sport?

• The Premier League being broadcast in 160 countries

• The closure of local sports clubs

• Reduced fan interest in international competitions

• Limiting trade agreements in sports merchandise

How does media contribute to the commercialisation of sport?

• By reducing the cost of broadcasting rights

• By increasing the popularity of events and selling advertising space

• By preventing sponsorship deals with athletes

• By limiting the reach of sports brands globally

What does the term "sport as a commercial product" mean?

• Sports are only accessible to elite athletes

• Sports are marketed, sold, and monetised through events, merchandise, and media

• Sports are free from financial transactions

• Sports prioritise grassroots participation over profit