Spread The Word Posttest Quiz

Which of the following statements best defines the term promotional mix:

• The way in which businesses combine promotional methods

• The “magic formula” used in developing promotional plans

• The confusion of too many promotional techniques

• The rotation technique used for promoting employees

Any paid form of non-personal presentation of ideas, images, goods, or services is known as:

• sales promotion

• publicity

• personal selling

• advertising

VISA pays to promote its services on other companies’ websites. These promotions are examples of:

• publicity

• sales promotion

• advertising

• personal selling

Which of the following is an example of personal selling:

• A salesperson places an ad in a local newspaper.

• A business manager holds a press conference to explain a new product.

• A financial planner discusses retirement plans with a group of employees.

• An employee hands out coupons to customers who are attending a trade show.

On a per-contact basis, which of the following elements of the promotional mix is most expensive:

• Advertising

• Sales promotion

Which of the following is an example of publicity:

• Free samples are given to customers entering a business.

• An author appears on a talk show to discuss his/her new book.

• A fashion show is held highlighting the latest in bridal fashions.

• A radio announcer delivers a paid message about the grand opening of a business.

Contests, samples, and coupons are all examples of

• premiums.

• personal selling.

• novelty items.

• sales promotion.

Cookie’s Palace, a new boutique for children, wanted to attract more customers. To do so, the manager planned a puppet show, put up a new window display, and bought balloons to give to children. This is an example of

• publicity.

• sales promotion.

• advertising.

• personal selling.

Which of the following is a false statement about the promotional mix:

• Advertising is the best promotional mix element.

• The promotional mix plays a key role in obtaining customers.

• The promotional mix may need to be changed from time to time.

• A variety of communication channels can be used to promote goods, services, or ideas.

Which of the following is a true statement about inexpensive, self-service products:

• They are in the decline stage of their life cycles.

• Their promotional mix should emphasize personal selling.