Spread The Word Posttest Quiz

Spread The Word Posttest Quiz

9th Grade

20 Qs

quiz-placeholder

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Spread The Word Posttest Quiz

Spread The Word Posttest Quiz

Assessment

Quiz

Life Skills

9th Grade

Practice Problem

Hard

Created by

Pamela Smith

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements best defines the term promotional mix:

The way in which businesses combine promotional methods

The “magic formula” used in developing promotional plans

The confusion of too many promotional techniques

The rotation technique used for promoting employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any paid form of non-personal presentation of ideas, images, goods, or services is known as:

sales promotion

publicity

personal selling

advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

VISA pays to promote its services on other companies’ websites. These promotions are examples of:

publicity

sales promotion

advertising

personal selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of personal selling:

A salesperson places an ad in a local newspaper.

A business manager holds a press conference to explain a new product.

A financial planner discusses retirement plans with a group of employees.

An employee hands out coupons to customers who are attending a trade show.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

On a per-contact basis, which of the following elements of the promotional mix is most expensive:

Advertising

Sales promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of publicity:

Free samples are given to customers entering a business.

An author appears on a talk show to discuss his/her new book.

A fashion show is held highlighting the latest in bridal fashions.

A radio announcer delivers a paid message about the grand opening of a business.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Contests, samples, and coupons are all examples of

premiums.

personal selling.

novelty items.

sales promotion.

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