
Midterm Test
Authored by Moreno Frau
Social Studies
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What would it look like if we wanted to summarize the two main innovation "ingredients" in a formula?
Innovation = invention + commercialization.
Innovation = creativity + commercialization.
Innovation = creativity + customer voice.
Innovation = invention + patenting.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are the phases of the innovation process in the stage-gate model?
Idea generation; Interaction with customers; Launch; Test and validation.
Idea generation; Discovery; Scoping; Build business case; Developing; Test and validation; Launch.
Idea generation; Market research, Developing; Test and validation; Launch.
Idea generation; Build business case; Interaction with customers; Launch; Test and validation.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a product concept?
A product concept is a rough idea of a new product lacking specific details.
A product concept is a more detailed representation of the new product.
A product concept is a marketing plan for an existing product.
A product concept is a term used only in the context of services, not physical products.
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the main aim of the market tests?
To test the viability of the new product in a controlled and limited market environment.
To make immediate profits from the product.
To keep the product's features and benefits a secret from potential customers.
Gather relevant or related data from competitors' reactions that inform product development or marketing strategies.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following sentences is false?
Strategic decisions are taken early in the process when launching a new product.
When launching the new product, tactical launch decisions are taken later in the process.
When launching a new product to stimulate buzz among customers is irrelevant.
Test customers may be used as launch customers when launching the new product.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
New product announcements aim to:
Discourage suppliers to develop new components.
Discourage companies to develop complementary products.
Create excitement with customers.
Encourage the competition.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the components of creativity?
Experience, creative-thinking skills and motivation.
Experience, creative-thinking skills, motivation, and external rewards.
Experience, creative-thinking skills, motivation, and unlimited freedom and resources.
Experience, creative-thinking skills, motivation, and social recognition.
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