Which of the following best explains why blue is often used in corporate branding?
Color Psychology in Branding

Quiz
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Design
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University
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Medium
Nurhayatul Ismah
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It evokes feelings of excitement and urgency.
It is associated with trust, stability, and professionalism.
It symbolizes energy and passion.
It creates a sense of luxury and exclusivity.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A startup wants to target environmentally conscious consumers. Which color palette is most appropriate to align with this audience's values?
Bright yellow and orange.
Black and metallic gold.
Green and earthy brown tones.
Red and blue.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can the use of contrasting colors in branding impact consumer perception?
It makes the brand appear more subtle and understated.
It reduces the likelihood of consumers remembering the brand.
It draws attention and enhances brand visibility.
It creates confusion about the brand’s message.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A luxury fashion brand uses a black and gold color scheme in its branding. What psychological response is this combination most likely aiming to evoke?
Creativity and optimism.
Sophistication and exclusivity.
Trustworthiness and reliability.
Warmth and friendliness.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following scenarios best illustrates the misapplication of color psychology in branding?
A children's toy brand uses bright primary colors in its packaging.
A tech company uses green to emphasize its environmental initiatives.
A healthcare brand uses red as its dominant color for its logo.
A fast-food chain uses red and yellow in its signage.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If a brand wants to convey energy, passion, and excitement, which of the following primary colors is the most effective choice?
Blue
Red
Green
White
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these brand strategies effectively uses color to evoke trust and calmness in its audience?
A financial institution choosing navy blue for its logo.
A fast-food chain using vibrant red for its advertisements.
A gaming company using neon green in its visuals.
A sports brand opting for orange and yellow in its design.
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