Color Psychology in Branding

Color Psychology in Branding

University

10 Qs

quiz-placeholder

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Color Psychology in Branding

Color Psychology in Branding

Assessment

Quiz

Design

University

Medium

Created by

Nurhayatul Ismah

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best explains why blue is often used in corporate branding?

It evokes feelings of excitement and urgency.

It is associated with trust, stability, and professionalism.

It symbolizes energy and passion.

It creates a sense of luxury and exclusivity.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A startup wants to target environmentally conscious consumers. Which color palette is most appropriate to align with this audience's values?

Bright yellow and orange.

Black and metallic gold.

Green and earthy brown tones.

Red and blue.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can the use of contrasting colors in branding impact consumer perception?

It makes the brand appear more subtle and understated.

It reduces the likelihood of consumers remembering the brand.

It draws attention and enhances brand visibility.

It creates confusion about the brand’s message.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A luxury fashion brand uses a black and gold color scheme in its branding. What psychological response is this combination most likely aiming to evoke?

Creativity and optimism.

Sophistication and exclusivity.

Trustworthiness and reliability.

Warmth and friendliness.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following scenarios best illustrates the misapplication of color psychology in branding?

A children's toy brand uses bright primary colors in its packaging.

A tech company uses green to emphasize its environmental initiatives.

A healthcare brand uses red as its dominant color for its logo.

A fast-food chain uses red and yellow in its signage.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a brand wants to convey energy, passion, and excitement, which of the following primary colors is the most effective choice?

Blue

Red

Green

White

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these brand strategies effectively uses color to evoke trust and calmness in its audience?

A financial institution choosing navy blue for its logo.

A fast-food chain using vibrant red for its advertisements.

A gaming company using neon green in its visuals.

A sports brand opting for orange and yellow in its design.

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