Marketing Techniques Quiz

What is the primary purpose of advertising?

• To generate immediate sales

• To persuade the public to respond in a certain way

• To conduct market research

• To manage public relations

Which of the following is NOT a type of sales promotion?

• Contests and sweepstakes

• Loyalty programs

• Discounts and price reductions

• Television ads

What is a key benefit of maximizing promotional tools?

• Lower sales volume

• Increased brand awareness

• Higher production costs

• Reduced customer engagement

What does a marketing plan outline?

• A company's financial statements

• An organization's marketing strategy and tactics

• The hiring process for new employees

• The production process of goods

Which factor is NOT considered in general business conditions?

• Employee satisfaction

• Competitive advantage

• Customer understanding

• Market trends

What is the role of sales planning?

• To identify current issues and develop strategies

• To conduct market research

• To manage public relations

• To create brand awareness

Which of the following is a type of budget summary?

• Sales strategy summary

• Operational budget summary

• Marketing research summary

• Product development summary

What is the difference between accounting profitability and economic profitability?

• Accounting profitability includes implicit costs

• Economic profitability includes opportunity costs

• Accounting profitability is not measurable

• Economic profitability is always higher

What is the main focus of advertising compared to sales promotion?

• Boosting immediate sales

• Reducing marketing costs

• Building long-term brand awareness

• Targeting specific customer segments

Which of the following is a factor influencing competitive conditions?

• Market structure

• Employee turnover

• Product quality

• Customer service