MARKETING
Authored by Inés Aranzabal
Social Studies
12th Grade
Used 1+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 3 OBJECTIVES of MARKETING?
INQUIRE, ANTICIPATE, SUCCEED
IDENTIFY, ANALYZE & SATISFY
IDENTIFY, ANTICIPATE & SATISFY
INQUIRE, ANALYZE, SATISFY
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the formula for MARKET SHARE?
(Total sales of the company/Total sales of the Market) x 100
(Total sales of the Market/Total sales of the company) x 100
Total sales of the company x Total sales of the Market x 100
(Total sales of the company/Total sales of the Market) / 100
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does market growth measure?
Number of stakeholders
How much people are interested in making your business grow
How fast a market is growing from a period of time to another
The average of new markets in a year
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ............. market is the particular group of customers a product/service is aimed to.
Niche
Mass
Target
Mixed
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The 4 types of market segmentation
Psychographic
Psychiatric
Behavioural
Demographic
Geographic
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The COMPETITIVE ADVANTAGE put the business in a disadvantageous position
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing Mix is a combination of...
Markets
Market plans
Marketing profiles
Marketing strategies
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