Understanding Different Types of Leads

Explain the summary lead.

• A lead that provides a detailed background of the topic.

• A lead that summarizes the main point of the article.

• A lead that starts with a question to engage the reader.

• A lead that includes a quote from an expert.

Explain an anecdotal lead.

• A lead that uses a personal story to illustrate a point.

• A lead that lists statistical data.

• A lead that provides a historical overview.

• A lead that begins with a definition.

Explain the scene-setting lead.

• A lead that describes the setting to create a vivid image.

• A lead that includes a list of key points.

• A lead that starts with a rhetorical question.

• A lead that provides a summary of the article.

What should be included in your lead?

• Unrelated anecdotes.

• The main point and key details.

• Detailed background information.

• Multiple quotes from various sources.

Conversely, what should be avoided in your lead?

• Clear and concise language.

• Irrelevant details and tangents.

• Engaging and interesting facts.

• A strong hook to grab attention.