Quiz on Lockyer's 2006 Study

What was the primary aim of Lockyer's 2006 study?

• To study menu pricing

• To investigate menu wording effects

• To analyze restaurant demographics

• To examine food quality

Where was this study conducted?

• Auckland, New Zealand

• Hamilton, New Zealand

• Wellington, New Zealand

• Sydney, Australia

What percentage of focus group participants were female?

• 62%

• 72%

• 82%

• 92%

How many different versions of the menu were tested?

• Three versions

• Four versions

• Five versions

• Six versions

What description was given for the chicken dish in the 'Seasonal' menu?

• Poulet sauté chasseur

• Free-range organic chicken

• Spring chicken with new season mushrooms

• The most tender chicken cooked till golden

Which menu version received the lowest 'most appealing' rating?

• Organic

• Seasonal

• Elaborate

• French

How did participants record their initial menu preferences?

• 1-3 scale

• 1-4 scale

• 1-5 scale

• 1-10 scale

Which menu was considered most appropriate for dining with a mother-in-law?

• French

• Seasonal

• Elaborate

• Organic

What percentage found the seasonal menu most appealing?

• 32%

• 37%

• 42%

• 47%

What type of questions were included in the follow-up survey?

• Only closed questions

• Only open questions

• Both open and closed questions

• Only multiple choice