Offensive & Defensive Marketing Strategies

1. What is the primary goal of offensive marketing strategies?

• a) Protect market share

• b) Gain market share

• c)Reduce Costs

• d) Maintain customer loyalty

2. Which of the following is an example of a defensive marketing technique?

• a) Comparative advertising

• b) Price matching

• c) Aggressive pricing

• d) Entering new markets

3. Offensive marketing strategies are best suited for companies that want to:

• a) Enter a new market

• b) Retain existing customers

• c) Reduce advertising costs

• d) Limit competition

4. What is the primary goal of defensive marketing strategies?

• a) Increase production

• b) Retain existing customers

• c) Expand into new markets

• d) Increase product variety

5. A loyalty program is an example of which type of strategy?

• a) Offensive

• b) Defensive

• c) Both offensive and defensive

• d) Neither offensive nor defensive

6. Which tactic is commonly associated with offensive marketing?

• a) Discount offers

• b) Legal action

• c) Customer retention programs

• d) Topical advertising

7. Launching a viral marketing campaign is an example of:

• a) Defensive strategy

• b) Offensive strategy

• c) Both a and b

• d) None of the above

8. A company introduces a new product to outperform a competitor. This is an example of:

• a) Offensive strategy

• Defensive strategy

• Cost-cutting strategy

• Customer service strategy

9. Which strategy aims to preempt competitors' moves in the market?

• Guerrilla marketing

• Defensive strategy

• Offensive strategy

• Pricing strategy

10. Entering a new geographical market is an example of:

• a) Offensive strategy

• b) Defensive strategy

• c) Loyalty marketing

• d) Reactive marketing