Marketing Entrepreneurship Quiz

Which of the following is NOT an example of promotion?

• Coupons

• Free offers

• Bold fonts

• Sales

A _______ is a tangible item you sell for your business.

• Product
• Service
• Branding
• Market

A _______ is something you do for someone else as your business.

• Service
• Product
• Branding
• Market

What is word-of-mouth marketing?

• When you talk about your business

• When you offer a sale on a product

• When customers call you to thank you for your business

• When customers tell others about your business

What you want your customers to sense whenever they think about your business is referred to as the . . .

• Look

• Tone

• Logo

• Feel

Your target market is defined as . . .

• People who live in your neighborhood

• People you know including your friends, family, and social media contacts

• People who want what you have to offer and are willing to pay the price you charge

• All of the people who could become potential customers if they knew about your business

What is one of the most powerful forms of word-of-mouth marketing?

• Sharing social media posts

• Coupons for free products

• Calling customers on the phone

• Direct mail advertising

Marketplace need refers to determining if there is an actual need for the product or service you are selling.

• True

• False

In marketing, “white space” refers to potential customers you haven’t reached yet.

• True

• False

Tone describes how you represent your brand visually.

• True

• False