Search Header Logo

Marketing 2nd 9 Weeks Study Guide

Authored by Melissa Guggenheim

Business

10th Grade

Used 2+ times

Marketing 2nd 9 Weeks Study Guide
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

44 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is "customer buzz"?

A type of marketing research

Word-of-mouth communication about a company's products or services

A method of data collection

A statistical analysis technique

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is data mining?

Collecting raw data from surveys

Creating graphs from existing data

Organizing focus groups

Searching through digital data for patterns and trends

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What type of data provides insight into what people think about a topic?

Quantitative data

Raw data

Secondary data

Qualitative data

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which risk management technique involves shifting risk to another party?

Risk assumption

Risk avoidance

Risk transfer

Risk reduction

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which type of insurance covers employee injuries on the job?

Liability insurance

Workers' compensation

Property insurance

Life insurance

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is the process of analyzing a situation for possible risks called?

Risk transfer

Risk assessment

Risk avoidance

Risk management

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which is an example of reputational risk?

Equipment failure

Natural disaster

Negative publicity

Employee theft

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?