Marketing 2nd 9 Weeks Study Guide

What is "customer buzz"?

• A type of marketing research

• Word-of-mouth communication about a company's products or services

• A method of data collection

• A statistical analysis technique

What is data mining?

• Collecting raw data from surveys

• Creating graphs from existing data

• Organizing focus groups

• Searching through digital data for patterns and trends

What type of data provides insight into what people think about a topic?

• Quantitative data

• Raw data

• Secondary data

• Qualitative data

Which risk management technique involves shifting risk to another party?

• Risk assumption

• Risk avoidance

• Risk transfer

• Risk reduction

Which type of insurance covers employee injuries on the job?

• Liability insurance

• Workers' compensation

• Property insurance

• Life insurance

What is the process of analyzing a situation for possible risks called?

• Risk transfer

• Risk assessment

• Risk avoidance

• Risk management

Which is an example of reputational risk?

• Equipment failure

• Natural disaster

• Negative publicity

• Employee theft

Which type of risk is caused by acts of nature?

• Economic risk

• Market risk

• Natural risk

• Operational risk

What is primary data?

• Data collected from online sources

• Data collected directly by an individual or organization

• Data from previous research studies

• Data from customer feedback

What is a hypothesis?

• A proven fact

• A statement that can be tested and proved to be true or false

• A moral guideline

• A type of graph