Nature of Marketing

Front

Marketing links producers to

Back

customers

Front

Marketing is described as creating

Back

exchanges

Front

Which of the following is a marketing activity: Balancing customer needs with wants, Leading a project team, Communicating with customers, Lowering operational expenses

Back

Communicating with customers

Front

What provides the basis for all marketing goals and actions?

Back

Planning

Front

Which of the following influences the process of determining price: Customers’ perception of value, Publicity, Purchase location, Sales promotion?

Back

Customers’ perception of value

Front

Which of the following is a method used to communicate with customers: Personal selling, Manufacturing, Customer orientation, Marketing concept

Back

Personal selling

Front

Which of the following is an example of communicating with customers:
- Creating a new product
- Sponsoring a charity event
- Choosing a store to distribute products
- Developing a marketing plan

Back

Sponsoring a charity event

Front

The purpose of communicating with customers is to

Back

attract customers’ interest.

Front

In an overall sense, where does marketing occur?

Back

Wherever customers are

Front

Of the following, which is a durable good: coffee mug, insect repellent, hamburger, lip balm?

Back

coffee mug