Quiz on Social Media and User Statistics

The acronym CPM stands for "cost per million"

• True

• False

What once popular peer-to-peer communication method is Twitter most similar to?

• Status updates

• A strategy

• Instant messaging

• Focus groups

How many monthly active TikTok users are there?

• 689 million

• 1 billion

• 400 million

• 250 million

Which common research method is best for getting an in-depth look at consumers' thoughts and ideas about a product or service?

• focus groups

• surveys

• social media analytics

• participant observation

Viewers love to see behind-the-scene from their favorite brands.

• False

• True

• Picaboo

• Vine

Baby boomers make up a large portion of Snapchat's user base.

• True

• False

• goals

• India

Which is NOT a best practice for TikTok?

• headlines

• surveys

• cover photo

• focus groups

As part of a business strategy, what elements should be considered when creating a video?

• using outdated graphics and poor audio

• focusing only on the length of the video

• quality sound, great visuals, a message and theme, and a call to action (CTA)

• neglecting the target audience's preferences

A business that has Snapchat ads doesn't need to post a story.

• False

• True

In what year did Facebook go public?

• 2015

• 2010

• 2018

• 2012