What is the origin of the world "brand"?

Test: Chapter 1 - Brands and Brand Management

Quiz
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Other
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University
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Easy
mikeldi cortezon
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ancient Greek
Latin
Scandinavian (brandr)
Medieval English
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the key innovations by Procter & Gamble in brand management during the 1960s?
Introduction of product design teams
Creation of marketing teams for each brand
Use of social media for promotion
Incorporation of artificial intelligence
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What happened with the launch of "New Coke" in 1985?
It was an immediate success
The reception was very negative
It permanently replaced the original Coca-Cola
It increased Pepsi's sales
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key difference between products and brands?
Products are timeless, but brands are perishable
Products can be copied, but brands are unique
Products are created by consumers, while brands are created by companies
Brands become obsolete faster than products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a function provided by a brand to consumers?
Reducing physical risks
Ensuring financial security
Helping to define self-image
Generating additional revenue for the company
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of item is mentioned as an example of something that can be branded?
Financial Services
Coffee and sugar
Charities
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the chapter, what challenge do brands face due to empowered consumers?
Lack of innovation in products
Reduced investment in marketing
Increased access to information and distrust of advertising
Rising production costs
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What concept measures the value of a brand?
Marketing Strategy
Market Share
Brand Equity
Product differentiation
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