Web 2.0 Test 3

search engines rely primarily on organic searching

• true

• false

the united states is more strict than the european union when it comes to privacy

• true

• false

it is difficult to protect intellectual property because it is so easy to make perfect copies

• true

• false

there is a digital divide in the united states

• true

• false

click fraud means a business's ad revenues will be driven up without accessing real customers

• true

• false

informed consent means someone has to understand to make a rational decision; it is easy for someone to give informed consent online

• true

• false

. ___ is the most useful measurement statistic for a website

• abandonment rate

• hits

• page views

• stickiness

ad targeting is a(n) ___ vision; opposition to net neutrality is a(n) ___ vision

• economist; economist

• economist; entrepreneur

• entrepreneur; entrepeneur

• entrepreneur; economist

. ___ means you should not download something from the internet for free if you can pay for it someplace; YouTube videos are associated with the ___ ethical principle

• no free lunch; slippery slope

• risk aversion; no free lunch

• slippery slope; social contract rule

• social contract rule; risk aversion

it is easier to sell products that only a few customers like online. this is ___

• ad targeting

• clickstream behavior

• long-tail marketing

• price discrimination