Marketing Channels Quiz

Marketing Channels Quiz

University

10 Qs

quiz-placeholder

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Marketing Channels Quiz

Marketing Channels Quiz

Assessment

Quiz

Business

University

Easy

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Banana Obeid

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a marketing channel?

A pricing strategy

A type of consumer feedback

A method of advertising products

A set of independent organizations that help make a product available

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is disintermediation?

The creation of new marketing strategies

The process of increasing product prices

The cutting out of marketing channel intermediaries

The addition of more intermediaries in a channel

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a function performed by channel members?

Manufacturing

Negotiation

Risk taking

Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of distribution is used for convenience products?

Direct distribution

Intensive distribution

Exclusive distribution

Selective distribution

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a direct marketing channel?

A channel with multiple intermediaries

A channel with no intermediary levels

A channel that includes wholesalers

A channel that only sells online

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of channel design?

To reduce competition

To increase product prices

To analyze customer needs

To minimize costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of multichannel distribution systems?

Easier control of sales

Increased market coverage

Lower operational costs

Reduced customer service requirements

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