RO67 - 2.2 - Primary market research methods

Which primary market research method involves watching and analyzing customer behavior in real-world settings?

• Focus groups
• Observation
• Consumer trials
• Questionnaires

What is the main difference between qualitative and quantitative data in market research?

• Qualitative data is numerical, while quantitative data is descriptive.
• Qualitative data is collected through surveys, while quantitative data is collected through focus groups.
• Qualitative data provides in-depth insights into customer opinions, while quantitative data focuses on numerical data.
• Qualitative data is used for product development, while quantitative data is used for marketing campaigns.

What is a potential drawback of using focus groups for primary market research?

• Focus groups can be time-consuming to organize.
• Focus groups can be expensive to conduct.
• Focus groups can be difficult to analyze.
• Focus groups can be biased by the opinions of other participants.

What is the purpose of primary market research?

• To gather firsthand information about customer needs and preferences.
• To analyze existing data.
• To develop marketing strategies.
• To create new products and services.

How can consumer trials benefit businesses?

• By providing firsthand experience of the product.
• By reducing marketing costs.
• By avoiding customer feedback.
• By focusing only on competitors.

What is an advantage of using questionnaires for primary market research?

• They provide in-depth insights into customer opinions.
• They are time-consuming to develop.
• They offer flexibility and allow for a wide range of data collection.
• They are expensive to administer.

How can observation be used in primary market research?

• By watching and analyzing customer behavior in real-world settings.
• By conducting interviews with experts.
• By providing customers with product samples.
• By creating online surveys.

What is a potential disadvantage of consumer trials?

• They are inexpensive to conduct.
• They can be costly if customers don't purchase the product after the trial.
• They provide limited insights into customer opinions.
• They are time-consuming to develop.

How can surveys provide a comprehensive picture of customer preferences?

• By collecting and analyzing data from questionnaires.
• By observing customer behavior in stores.
• By conducting focus groups.
• By providing product samples.

What is the role of qualitative data in market research?

• To provide numerical data that can be easily analyzed.
• To offer in-depth insights into customer opinions and motivations.
• To reduce the need for data collection.
• To focus on closed-ended questions with yes/no options.