Quiz on Segmentation and Ethnic Groups

Quiz on Segmentation and Ethnic Groups

12th Grade

70 Qs

quiz-placeholder

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Quiz on Segmentation and Ethnic Groups

Quiz on Segmentation and Ethnic Groups

Assessment

Quiz

Business

12th Grade

Practice Problem

Hard

Created by

Kyle Whalen

Used 1+ times

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70 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a method of market segmentation?

Behavioral

Geographic

Psychographic

Areographic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which population is the largest ethnic group in the U.S.?

Hispanic

African-American

White

Asian

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which generation is considered to have the most education?

Baby Boomers

Generation X

Generation Y

Generation Z

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term is used to describe a group of potential customers a business aims to reach?

Consumer base

Target market

General audience

Focused group

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Effective marketing is difficult because of which of the following?

Producers and consumers are usually separated in several ways

Customers want to buy more than producers make

The assortment of goods is usually too large for customers

Manufacturers and retailers disagree on who is the customer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for a feature that allows an app to alert users about updates or alerts without them having to open the app?

Background notifications

Push notifications

Pull notifications

Instant notifications

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common predictive text technology used in mobile phones for typing assistance?

T9

A16

B2

L9

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