Quiz on Segmentation and Ethnic Groups

Which of the following is NOT a method of market segmentation?

• Behavioral

• Geographic

• Psychographic

• Areographic

Which population is the largest ethnic group in the U.S.?

• Hispanic

• African-American

• White

• Asian

Which generation is considered to have the most education?

• Baby Boomers

• Generation X

• Generation Y

• Generation Z

What term is used to describe a group of potential customers a business aims to reach?

• Consumer base

• Target market

• General audience

• Focused group

Effective marketing is difficult because of which of the following?

• Producers and consumers are usually separated in several ways

• Customers want to buy more than producers make

• The assortment of goods is usually too large for customers

• Manufacturers and retailers disagree on who is the customer

What is the term for a feature that allows an app to alert users about updates or alerts without them having to open the app?

• Background notifications

• Push notifications

• Pull notifications

• Instant notifications

What is a common predictive text technology used in mobile phones for typing assistance?

• T9

• A16

• B2

• L9

At what point should a user make a conscious decision to accept an offer?

• During the opt-in process

• When installing the software

• During the opt-out process

• When browsing the app store

What is a feature that smartphones have, which traditional computers typically do not?

• Send e-mails

• Send text messages

• Access the Internet

• Allow for GPS location

What is the maximum number of characters allowed in a standard SMS message?

• 160

• 200

• 100

• 180