MKT421 DIRECT MATERIAL

3 types of direct marketing

• Flyers, telemarketing, SMS marketing

• Billboard, email marketing, books

• Lecturers, handwritten letter, telephone calls

• Face-to-face, maps, coupon

What is direct marketing?

• None of above

• Face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product

• Promotion using mass media by middleman.

• Connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

________is a promotional method that involves presenting information about your company, product, or service directly to your target customer

• Personal Selling

• Direct marketing

• Public relation

• Sales promotion

Why is direct marketing cost-effective?

• No marketing materials.

• Uses TV ads.

• . Spends on mass media.

• Targets the right customers.

This is an advantages of direct marketing EXCEPT

• Targeting

• Improved customer relationships

• Unpredictable result

• Immediate action and response

One of the advantages of direct marketing is that it allows businesses to measure results, such as customer responses and sales, more easily than traditional advertising.

• TRUE

• FALSE

Direct marketing can help build stronger relationships with customers by providing personalized communications and offers based on their behavior or past interactions.

• TRUE

• FALSE