SMP Lecture 5

The following is the difference between marketing and advertising except:

• marketing involves all the planning and execution

• advertising is paid, non-personal and persuasive

• marketing is a subset of advertising

• marketing creates and captures value in return

The following are components of marketing except:

• public relations

• advertising

• market research

• journalism

The following are true statement of advertising except:

• it is not a tool

• it can be placed in traditional and online medium

• it communicates ideas and proposal

• it involves getting the word out to the masses

Which of the following statement reflect great branding?

• I am a great lover

• Trust me, he is a great lover

• I am a great lover. I am a great lover. I am a great lover

• I understand that you are a great lover

The following is what social media can do for marketing except:

• Provide active comment

• Contribute to relevant social media network

• Distribute and seed content for greater outreach

• Create content that not shareable

The following content can be used for social media marketing except:

• Interviews

• User Generated Content

• Search Engine Optimisation

• Video/Reels

What engagement marketing is not

• creates meaningful engagement

• understanding customer's behaviour

• engages customer's to purchases

• allows customer to engage online

The following are applications of digital elements to engagement marketing except:

• tracking individual metrics online

• creates deep and meaningful relationships

• it exists in one format

• it has multiple channels

The following are channels and tactics used in digital marketing except:

• Personalisation

• Mobile app

• Offline advertisement

• Retargeting

Pay per click advertisement refers to

• pay and then click

• a website that a customer visit

• an advertisement that a customer visit on a web

• advertisements that showed in the search engine