Retailing - Strand 1 - Operations Management - 1 of 2

What is the primary characteristic of a freestanding store location?

• It is located inside a shopping mall.

• It operates as a stand-alone building.

• It requires online transactions.

• It includes multiple competing stores in one building.

What does “brick-and-mortar” refer to?

• Businesses that sell food exclusively.

• Businesses with physical storefronts.

• Businesses that operate on social media.

• Businesses in centrally planned districts.

Which is a type of unplanned business district?

• Shopping malls with a common layout.

• Stores located close together without coordination.

• Businesses operating from temporary locations.

• Small booths in high-traffic areas.

What is a “pop-up” retail store?

• A permanent retail space in urban areas.

• A temporary store for seasonal demand.

• A large-scale, multi-location retail outlet.

• A booth selling goods in malls.

What is a kiosk store?

• A business with a website storefront.

• A small booth in high-traffic areas.

• A permanent retail space in a mall.

• A digital-only store.

What is the primary function of zoning laws in retail?

• They regulate traffic patterns in malls.

• They define the allowed uses of a property.

• They promote the visibility of the business.

• They provide tax benefits for retailers.

What is an example of a call to action for e-commerce?

• A secure payment gateway.

• Buttons prompting users to click or buy.

• A mobile-friendly design.

• Updated inventory availability.

What is mobile friendliness in e-commerce?

• A platform designed specifically for tablets.

• A seamless experience across mobile devices.

• A marketing tool for desktop users.

• A method for managing inventory.

What does SEO stand for?

• Search Engine Optimization.

• Secure E-commerce Operations.

• Site Engagement Online.

• Social E-commerce Outreach.

What does multichannel retailing involve?

• Selling only through physical stores.

• Offering products on multiple sales channels.

• Using a single platform for marketing.

• Eliminating the need for customer interaction.