Marketing Approach

_________________ refer to the activities of designing and producing the container or wrapper for a product.

Below shown several types of packaging that commonly used in market except

• Primary packaging

• Shipping packaging

• Secondary packaging

• Unique packaging

Choose correct statement regarding 2nd level package

• Used to transport the customers package through the supply chain.

• Holds the actual product.

• Act as the primary package for the product.

• Holds multiple customer packages and offer high level of damage protection.

"This is particularly important for customers who are not familiar with the product and in situations, such as those found in grocery stores, where a product must stand out among thousands for other products". This statement refers to ________________________

• Added value

• Visibility

• Eye catching

• Customer acceptance

____________________ refers to visual labels, symbolic or textual information about a product for product identification and reorganization.

"Focuses on something that will aid the consumers

to make proper selection". This statement refer to __________ labeling

• Persuasive

• Information

• Universal Product Codes

"To help improve the standards of local agro-based products for the international market". This objective refer to _______________ certificate standard

• Malaysia Organic Scheme

• 1 Malaysia Best

• Halal Food

• Malaysian Good Agricultural Practices

MyGAP is a rebranding exercise of several certification scheme in Malaysia except

• Malaysian Farm Certification Scheme for Good Agricultural Practices

• Livestock Farm Practices Scheme

• Malaysian Aquaculture Farm Certification Scheme

• Strategic Reform Initiatives – Competition, Standard and Liberalization

___________________ refer to the production of crops and livestock without using any chemical pesticides, synthetic fertilizers, antibiotics, GMO and growth hormones.

Z company put the image of its product on the packaging box that will be delivered to customers. This strategy of labelling refers to ______________

• Informational Labeling

• Persuasive Labeling

• Universal Product Codes