Research Methods

Which of the following is an example of a primary research?

• Data from previous research study

• Consumer report on primary market trends

• Survey on consumer satisfaction

• Reviews from websites

Which of the following is an example of secondary research?

• Conduct survey to understand customer preference

• Analyse historical sales data

• Observe customer behavior in store

• Interview experts to gather insights

When is secondary research preferred over primary research?

• Conducting large-scale survey

• Specific information from a target group is required

• Diverse sources of information are needed

• Limited time and budget

Qualitative research is characterised as focusing on numerical data statistical analysis.

• True

• False

Qualitative research typically collects data through methods such as:

• Interviews with open-ended questions

• Responses on emotions and perceptions

• 5-point scale of customer satisfaction

• Insights from focus groups

What is a common limitation of quantitative research?

• Subjective measurement of data

• Time-consuming

• Inefficient handling of large datasets

• Unable to capture the context of the data