2025 Mid Term Exam Sports Marketing

Indicate whether the statement is true or false. Marketing decisions in sports and entertainment businesses in the United States should never be based on global trends.

• True

• False

Indicate whether the statement is true or false. Playing in the World Cup can have a major financial impact on a nation's soccer industry.

• True

• False

Indicate whether the statement is true or false. Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True

• False

Indicate whether the statement is true or false. Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True

• False

Economic uncertainty has a direct impact on consumer purchases.

• True

• False

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

• True

• False

Mass marketing is used by companies when they are trying to appeal to a specific group of consumers with similar needs.

• True

• False

Producers are the driving force behind the marketing concept.

• True

• False

_________ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States.

Realizing one’s self potential is referred to as _________ in Maslow’s hierarchy of needs.