Intro to Entertainment & Sports Marketing Quiz

What is the definition of Marketing?

• what a business offers customers to satisfy customers needs
• the creation and maintenance of satisfying exchange relationships between businesses and consumers
• involves the locations and methods used to make products available to customers
• Selecting the right location for an event and making tickets available through ticket sales outlets

The 4 p's of marketing are

• Price
• Promotion
• Product
• Place
• Produce

Sarah is making a decision about how the products her business sells are transported to her store. Which of the four Ps would this decision fall under?

• Product
• Price
• Place
• Promotion

The packaging is part of which of the four p's?

• Product
• Price
• Place
• Promotion

What are the two major goals of marketing?

• Create a product
• Make a profit
• Satisfy Customers
• Produce products efficiently and economically

Matt is just got an A on a project he worked really hard for. He decided to treat himself to a new pair of shoes. This is an example of what type of purchase?

• Rational Purchase
• Emotional Purchase
• Logical Purchase
• Patronage Purchase

Target Market

• A specific group of consumers at which a company aims its products and services
• refers to the geographical location where a company operates, including the physical store locations
• is the sum total of all potential customers worldwide, including every possible age, gender, and income group
• s the group of customers that a company hopes to avoid, because they are not likely to buy the product

What are the four parts of market segmentation?

(a)  

Which of the following best describes a 'Rational Purchase'?

• A purchase made based on emotional attachment

• A purchase made to support a favorite brand

• A purchase made after careful consideration of alternatives

• A purchase made impulsively without much thought

What is the primary focus of the 'Place' element in the marketing mix?

• Deciding on the distribution channels

• Designing the product features

• Determining the price of the product

• Creating promotional strategies