Branding and Marketing Quiz

What is a brand?

• Only a company's logo

• The overall image and identity of a product or company

• Just the colour scheme used by a business

• A type of advertisement

Which of these is the best example of a target market?

• Everyone who shops at any store

• Teenage girls who like sports and fashion

• All people who eat food

• Anyone with money to spend

What is the main purpose of product packaging?

• To make the product more expensive

• To take up shelf space

• To protect and promote the product

• To make the product heavier

Why do companies use celebrity endorsements?

• To make their advertisements longer

• To waste their marketing budget

• To confuse customers

• To increase reputation and attract customers

What is a slogan?

• A memorable phrase used to identify a brand

• The price of a product

• The size of a logo

• A type of social media post

State 1 advantage of using billboards as a promotional method.

What makes a good logo?

• Using as many colours as possible

• Making it very complicated

• Simple and memorable design

• Copying another company's logo

Why is social media important for marketing?

• It reaches a wide audience quickly

• It's only used by young people

• It's completely free to use

• It only works for big companies

Describe what a target market is.

What is brand loyalty?

• When customers only buy from one store

• When customers consistently choose one brand over others

• When brands copy each other

• When products are on sale