Market segmentation

A business sells custom t-shirts to teenagers who love music. Which type of market segmentation is this?

• Geographical

• Demographic

• Psychographic

• Socioeconomic

A company sells luxury watches to people with high incomes. Which type of market segmentation is this?

• Socioeconomic

• Demographic

• Psychographic

• Geographical

A company sells ski equipment only to people who live in cold areas. Which type of market segmentation is this?

• Psychographic

• Demographic

• Geographical

• Size

A restaurant offers different menus for children, adults, and seniors. Which type of market segmentation is this?

• Socioeconomic

• Demographic

• Psychographic

• Geographical

A company sells organic food to people who are environmentally conscious and enjoy healthy living. Which type of market segmentation is this?

• Size

• Geographical

• Demographic

• Psychographic

A company sells office furniture to businesses with more than 50 employees. Which type of market segmentation is this?

• Geographical

• Size

• Business Activity

• Demographic

A company that sells soccer balls only to people who live in cities. Which type of market segmentation is this?

• Demographic

• Socioeconomic

• Geographical

• Psychographic

A toy store sells products only to children under 10 years old. Which type of market segmentation is this?

• Demographic

• Psychographic

• Geographical

• Socioeconomic

A business that sells winter coats to people living in cold climates is using geographical segmentation.

• True

• False

A company selling high-end watches to people who earn more than $100,000 per year is using demographic segmentation.

• True

• False