Market segmentation

Market segmentation

12th Grade

15 Qs

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Market segmentation

Market segmentation

Assessment

Quiz

Other

12th Grade

Practice Problem

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Created by

Philip Korsah

Used 1+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business sells custom t-shirts to teenagers who love music. Which type of market segmentation is this?

Geographical

Demographic

Psychographic

Socioeconomic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company sells luxury watches to people with high incomes. Which type of market segmentation is this?

Socioeconomic

Demographic

Psychographic

Geographical

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company sells ski equipment only to people who live in cold areas. Which type of market segmentation is this?

Psychographic

Demographic

Geographical

Size

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A restaurant offers different menus for children, adults, and seniors. Which type of market segmentation is this?

Socioeconomic

Demographic

Psychographic

Geographical

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company sells organic food to people who are environmentally conscious and enjoy healthy living. Which type of market segmentation is this?

Size

Geographical

Demographic

Psychographic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company sells office furniture to businesses with more than 50 employees. Which type of market segmentation is this?

Geographical

Size

Business Activity

Demographic

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that sells soccer balls only to people who live in cities. Which type of market segmentation is this?

Demographic

Socioeconomic

Geographical

Psychographic

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