Quiz on Channels of Distribution

What does the term 'Channel of Distribution' refer to?

• The quality of goods produced

• The price of goods in the market

• The path goods take from producer to consumer

• The marketing strategies used

Which of the following is NOT a type of distribution channel?

• Direct Sale

• Sale through Retailer

• Sale through Manufacturer

• Sale through Agent

What is a key function of a wholesaler?

• Bulk Breaking

• Selling directly to consumers

• Advertising products

• Providing after sales services

What role does a retailer play in the distribution channel?

• Distributes goods to wholesalers

• Provides storage for goods

• Sells in small quantities to final consumers

• Buys in large quantities from producers

Which of the following is a function of wholesalers to retailers?

• Transporting goods

• Grading commodities

• Providing door to door services

• Selling directly to consumers

What is one reason for eliminating intermediaries?

• They share advertising costs

• They assist in distribution

• They cause increase in prices

• They provide after sales services

Which of the following is an argument against eliminating intermediaries?

• They engage in product counterfeiting

• They hoard goods

• They sell on credit to consumers

• They increase product prices

What is a problem of product distribution in Nigeria?

• High demand for goods

• Poor state of transportation infrastructures

• Excessive storage facilities

• High levels of consumer trust

What is one function of a retailer to the consumer?

• Providing credit sales

• Bulk breaking

• Transporting goods

• Financing producers

Which of the following is a type of middleman?

• Producer

• Consumer

• Wholesaler

• Manufacturer