OM- Chapter 2

Which of the following did the authors NOT suggest as a reason for globalizing operations?

• A) reduce costs

• B) improve the supply chain

• C) pursue stockholder approval ratings

• D) understand markets

The fundamental purpose of an organization's mission statement is to:

• A) create a good human relations climate in the organization.

• B) define the organization's purpose in society.

• C) define the operational structure of the organization.

• D) generate good public relations for the organization.

According to the authors, which strategic concepts allows firms to achieve their missions?

• A) productivity, efficiency, and quality leadership

• B) differentiation, cost leadership, and response

• C) differentiation, quality leadership, and response

• D) distinctive competency, cost leadership, and experience

The ________ is how an organization expects to achieve its missions and goals.

Which of the following is LEAST likely to be a low-cost leadership competitive advantage?

• A) low overhead

• B) effective capacity use

• C) inventory management

• D) broad product line

The ability of an organization to produce goods or services that have some uniqueness in their characteristics is:

• competing on differentiation.

• competing on quality.

• competing on productivity.

• mass production.

Response-based competitive advantage can be:

• flexible response.

• reliable response.

• quick response.

• all of these.

Which of the following activities takes place most immediately once the mission has been developed?

• The firm develops alternative or back-up missions in case the original mission fails.

• The functional areas develop their functional area strategies.

• The functional areas develop their supporting missions.

• The ten OM decision areas are prioritized.

Which of the following statements is TRUE?

• Corporate mission is shaped by functional strategies.

• Corporate strategy is shaped by functional strategies.

• Functional strategies are shaped by corporate strategy.

• External conditions are shaped by corporate mission.

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