Chapter 3

TWO (2) international distribution strategies are direct and _____________ distribution.

Using intermediaries to distribute products or service to consumer refer to __________

• multi-channel distribution

• direct distribution

• indirect distribution

• zero channel

"Contract between business owner and other company (subsidiary) normally take 10 years".

This statement refer to ......................

The FOUR (4) market entry modes strategies are ........................

• franchising, partnership, licensing & management contracting

• partnership, franchising, licensing & management contracting

• licensing, management contracting, franchising & strategic alliances

• licensing, management contracting, franchising & contract manufacturing

Using other company legally protected asset such as brand name and product formula refer to _________ strategy

• contract manufacturing

• management contracting

• franchising

• licensing

Establishing physical retail outlets in international market to sell product directly to consumer are one of the __________ distribution types.

• indirect

• direct

• company owned retails stores

• e-commerce and online sales

1. 1. Increased control over distribution process

2. 2. Earn faster response time from customer

3. 3. Direct interaction with customer

The above statement best describe the _____________ of direct distribution.

1. 1. Export Intermediaries

2. 2. Agent & broker

3. 3. Distributors & wholesalers

4. 4. Retailers

The above are ________ of indirect distribution.

"When company sells their product through department stores, specialty shops or chain stores in international market". This statement shows that the company are using ____________ to distribute their product to customers.

• retailers

• agents & brokers

• export intermediaries

• distributors & wholesalers

One of the disadvantage of using __________ as market entry modes strategy is limited control over the product quality.

• franchising

• management contracting

• contract manufacturing

• licensing