P2 Marketing Quiz #4 2MP

What is the primary goal of consultative selling?

• To sell as many products as possible

• To provide expert advice and solutions

• To highlight product features

• To make routine decisions

How does personal selling differ from telemarketing?

• It involves mass communication

• It is a form of direct contact

• It uses only digital platforms

• It is less personal

What is the role of communication in personal selling?

• To limit customer interaction

• To facilitate two-way communication

• To increase product prices

• To reduce sales opportunities

What are customers likely to do if they are happy with a business?

• Complain to others

• Stop buying products

• Pass along positive recommendations

• Demand lower prices

What is the relationship between buyer and seller described as?

• Temporary and costly

• Ongoing and profitable

• Competitive and hostile

• Short-term and risky

What problem might a customer face that consultative selling can address?

• High product prices

• Long delivery times

• Foot problems from standing all day

• Lack of product variety

How does consultative selling differ from traditional selling?

• It focuses on product features

• It emphasizes customer needs

• It aims to maximize profits

• It reduces marketing efforts

What is the most basic feature of a watch according to the text?

• To detail time

• To show style

• To indicate wealth

• To match outfits

Which feature is related to the car's safety and control?

• Power steering

• Stereo system

• Paint finish

• Sunroof

What feature might be considered for a car's interior design?

• Dashboard layout

• Engine capacity

• Brake type

• Tire tread