Tools of Promotions

What is the purpose of advertising?

• To lose money

• To make money

• To confuse customers

Fill in the blank: _______ marketing is a traditional type of promotion that involves direct communication with consumers.

• Telemarketing

• Social media

• Content

• Influencer

Businesses purchase airtime or 'spots' to broadcast their commercials to ______.

• their targeted audience

• international markets

• competitors

Which platforms are commonly used in social media marketing?

• Facebook, Instagram, Twitter, TikTok, LinkedIn

• Google, Bing, Yahoo

• Amazon, eBay, Etsy

• Netflix, Hulu, Disney+

Businesses use influencers on social media platforms to:

• Sell products

• Create websites

• Develop software

• Write blogs

What does SEO stand for?

• Search Engine Optimization

• Social Engagement Optimization

• Software Enhancement Operation

• Systematic Email Outreach

SEO helps businesses get noticed online through:

• Search engines like Google

• Television ads

• Radio broadcasts

• Newspaper articles

The goal of SEO is to get your website listed on the first page of Google with a:

• Key word search

• Image search

• Video search

• News search

PESO stands for Paid, Earned, Shared, and:

• Owned

• Offered

• Organized

• Operated

The goal of SEO is to get your website listed on the first page of Google with a ______ search.

• Key word

• Image

• Video

• News